Wa’Sita - Come Outside

Pack light. We’re going outside.

Adventure awaits everywhere, and we’re always ready to go. Our Wa S’ita invitation calls everyone to the outdoors, reconnecting with the vast landscape playground where we have no limits to what we can experience and how long we can stay out to play.  And every outdoor essential was crafted in response to that call.

Our unstaged moments were captured in the untamed beauty of California’s Abalone Cove, where wide beaches, grassy areas, and rugged cliffs reside. Its many natural elements came together as a welcoming party to our free play. The result? A lookbook that captured raw experience, exploration, rest, and human connection through nature.

For this adventure, we paired our outdoor essentials with relaxed apparel handcrafted from premium cotton. Our embroidered caps and leisure tees are all original designs, never printed on blanks. Of course, our leisure chair & table, oversized totes, and a combination of our beach towels and blankets were also included. Our “pack light” motto informed our selection, with a combination of featured products that were easy to care for and even easier to pack, use, and pack away.

Each model was an active leisure seeker who was fully in their element outdoors. They were naturally in tune with the moment and effortlessly displayed rich, authentic relationships and interactions. Their joy was infectious. Their sense of self was intriguing. They fully embraced the heritage and identity that inspires ITA designs.

The backdrop came courtesy of the vintage landscape, complete with glistening teal waters, brilliant blue skies, and neutral-colored rocky formations.

Wa S’ita

Our essentials are meant to be used. ITA crafts high-quality outdoor apparel and gear that lends itself to worry-free outdoor exploration. As we extend this invitation, we do so with hopes that you allow yourself moments of leisure to experience a profound connection to all that the outdoors offer. Push past your fears and lean into the curiosity that calls you back to nature. Our brilliant and compact essentials are your cues to pack light and go. You won’t be there alone. Your friends will meet you there.