The concept of leisure time has always felt a little foreign to me. When searching for outdoor serenity, I was so often struck by a sense of discomfort and hyper visibility as a Black woman.

On a recent afternoon by the sea, I took a look at the gear that surrounded me and was hit with a wave of cultural disconnect. Having just made the decision to prioritize time outdoors, I set out to create products that aligned with, alluded to, and called in my community.

The first ever Black-owned outdoor furniture and goods brand, ITA Leisure is for those who believe the outdoors is for everyone. We’re here to create premium goods and to foster a sense of community that brings you closer to the outdoors—with comfort, confidence, and ease.

ITA is for everyone. Here’s to making the outdoors for everyone, too.

With love, 

Jade Akintola

Photography: Pia Riverola