ITA [Ē-TA] means outside in Yoruba
The concept of leisure time has always felt a little foreign to founder Jade Akintola. Even in moments of outdoor serenity, she had a sense of discomfort and hyper visibility as a Black woman. On a recent afternoon by the sea, she took a look at her surrounding gear and felt a cultural disconnect. Having made the decision to prioritize time outdoors, she set out to create products that felt more relatable.
Fig. 01 The ITA Leisure Team
She joined forces with her partner, Brandon and friends Rhea and Adrianna, all driven to make a change in the outdoor goods space.
ITA Leisure is for those who believe the outdoors should be for everyone. We're here to create premium goods and a sense of community that we hope brings you closer to the outdoors with comfort, confidence, and ease.